Data protection and privacy

We operate under the General Data Protection Regulation (GDPR) (EU) 2016/679

What Data Do we Have about our Customers?

Customers are required to supply Name, postal address and email address to purchase from us. This information will be retained on our database to enable postage of books, fulfilment of repeat orders or ensure problems can be followed up. No other personal data is requested or stored. Payment will be taken via PayPal or Worldpay, both of which offer secure payment. We will not take any payment information directly nor is it stored on our system. At the time of purchase you will be invited to receive our newsletter and discount codes. If you don’t wish your email to be used in this way please decline this invitation. If at any later time you wish to stop receiving newsletters please unsubscribe using the link in the email or request us direct.

How you can access, update or delete your data.

You have the right to know what personal data we keep about you. Please contact us at [email protected] to request this. It will be provided within 30 days. You have the right to request data be updated or deleted from our systems. If you wish to return your book as per our refund policy this should be completed before the data is deleted.

How we secure, store and retain your data.

We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilization of encryption where appropriate. Our website carries an SSL certificate to offer a high level of protection.

Third Parties

We will not pass any of your contact details on to third parties for marketing purposes. Some of our systems (such as website and email marketing system) are hosted by third party companies. We hold contracts with them which ensure both parties operate in line with GDPR legislation and ensure that data is held securely and will not be transmitted to others.

Google Analytics

Shepheard-Walwyn Publishers uses Google Analytics to collect traffic data to help us learn how to improve our website to deliver a better quality service to you. The traffic data from Google Analytics is stored on Google servers and Google is subject to US law.

The information that Google Analytics provides will not enable us to identify you personally. To see what data is collected, read the Google Analytics privacy policy. The information that we are able to view, helps us to create content that is more suited to you. Google Analytics Demographic and Interest reporting helps to show us your estimated age, gender and interest categories. This information is calculated by Google based on any Google accounts you may have (for example, YouTube) and any browsing on third party websites that use the DoubleClick cookie. The data shared by Google Analytics ensures that we cannot identify your demographics and interests on an individual basis.

Shepheard-Walwyn Publishers also uses the Google Analytics UserID feature. If you choose to identify yourself (for example, by registering on our website), it shows us when you visit our website again and which type of device you are using to visit our website. It will also show some internal customer information, but this will not be personally identifiable information, meaning that your private information (such as your name, phone number and email address) are not stored on Google servers. This information is stored on our internal database as an anonymised link to these records. We follow Google’s privacy requirements for UserID, including dissociating your UserID from future browsing, if you choose to log out.

Occasionally , Shepheard-Walwyn Publishers will use Google remarketing and interest-based advertising to deliver advertisements (using Google and third party vendors) based on your demographics and your behaviour on our website. This will not be based on any personally-identifiable information (or any sensitive information) nor will it be used to target any advertisements to a particular person as stated in Google’s policy for advertising based on interests and location. Any advertising or remarketing lists you may belong to are also subject to Google’s privacy thresholds.

If you do not wish Google Analytics to share this information with us:
1. Clearing your browser cookies will remove yourself from a remarketing list and will dissociate your UserID from future browsing.
2. If you do not want to be part of Google’s remarketing lists and demographic and interest-based classification, visit Google’s Ad Settings
3. If you do not want Google Analytics to use your data for this website, you can refuse or clear the relevant first party cookies associated with this website.
4. To completely opt out of your usage data being reported in Google Analytics for any website, install Google’s official opt-out browser add-on


Occasionally, Shepheard-Walwyn Publishers will use Facebook Pixel to deliver advertisements (using Facebook and third party vendors) based on your behaviour on this website. This will not be directed to you personally as we cannot show you advertisements based on any personally-identifiable information (or any sensitive information). If you submit your information for us to enable us to send you newsletters, we may also use this to direct advertisements to you. Any advertising or remarketing lists you may belong to are also subject to Facebook’s ad policies. This information is stored on Facebook’s servers (whether in the US or elsewhere) and Facebook is subject to US law.

For any further information about Shepheard-Walwyn’s privacy policy, contact us on [email protected].